I m Perfect - Picture at an Exhibition

Until at least 2016, there was a fascination with western looking models in China, just as there has been with Asian looking models in the US. Women’s clothing stores are a major venue for other-looking models in ads and store windows. This upscale women’s clothing store at our local mall in Hangzhou featured a beaming, perhaps ecstatic sophisticated western woman, with long curled hair – the store’s image of perfection.

The photo is from 2016, and from the angle, one can miss the apostrophe. But this is 2020. Given the efforts in China now to eliminate western influences, perhaps the store would be required to eliminate the apostrophe in any case.